These days, Indian brides are picking tradition over fashion. Here's why

The bride of today isn't following quick trends; she's accepting tradition. Traditional shapes, handcrafted lehengas, and stitching from family heirlooms are winning hearts because they have meaning. A heritage wedding dress is worn more than once; it becomes a part of the family history. Today's brides want style that lasts longer than a fashion trend, and tradition gives them just that.